Crafting Joyful Journeys

Memberships

 

I’m Joel. I am a creative director of immersive shows and experiences with a background in theatre, themed attractions, and museums. My work ranges from interactive theatre for families, to seasonal park overlays, to multimedia & fireworks spectaculars. I work with cities, attractions, museums, and theatres to create uplifting, fun, and heartfelt experiences that bring people together with the ones they love.

Drawing on my background as a theatre maker, multimedia designer, and technologist, I weave theatrical storytelling and live performance with interactivity, automation, and technological know-how to create unique and impactful experiences.

What amazing things can we create together?

Services

Concept Development

If you’re looking to tell your story in a unique and imaginative way, I will work with you through a creative development process to develop something that will wow your guests. From conceptual writing, to developing 3D models, to building concept visualization documents, together we can imagine a special experience from initial brainstorms to thoroughly developed designs and plans.

Creative Direction

From developing written scenes and narratives, to overseeing and driving creative departments throughout the process, I can guide your experience from the first spark of imagination to opening day.

Show Writing/Treatments

I can develop an existing text or concept into a full treatment document and take that document through production drafts and even update as needed throughout production.

Show Direction

Drawing on my theatrical, technical background and pool of collaborators, I can guide performances, immersive shows, and interactive experiences through the production process all the way to opening day as well as ensuring high quality standards throughout the operational life of the project.

Skills

  • Creative Leadership

  • Performance & Direction (Acting for stage, musical theatre, interactive theatre, and film)

  • Writing (Scripts, Treatments, Development Documentation, Operational Documents)

  • Interactive Technology Programming (with Touchdesigner)

  • 3D Modelling (with Sketchup)

  • Multimedia Production Pipelines

Education

Experience Design Certificate - Odysseyworks Experience Design Certificate Program 2024

Bachelor of Performing Arts - Capilano University 2015

Essential Art Department (Sketchup, Writing for Seasonal Attractions, Designing for Themed Entertainment) - Cameron Creathe, Ted Dougherty, Justin Martin 2023

Integrated Storytelling - Klaus Sommer Paulsen 2022

Themed Environment Design - Luc Steadman 2022


Kind Words

I find it tough for me to engage my kid in “art” activities like this at their ages of 12 and 14. But this really exceed all of our expectations; it was truly remarkable & memorable experience that captivated all of our imaginations. One I will go back to, to create special, shared holiday experiences together!!
— Eerie Illusions Guest
I wish you could have seen this one young woman. She lights right up. She was BEAMING! This is my language, she told us. I know this story.

Thanks for making that whole crazy experience happen.
— Alecia, Talking Tree Guest
The Immersive Christmas Carol was great, such a great story and told so very well with the Visual and Audio and of course a fantastic location.
— Marion, Christmas Carol Guest